Paid search, local SEO, and booking systems for solar installers closing $20k–$80k contracts. Built for installers who are done paying for shared broker leads that three of your competitors already called.
A residential solar contract is $20k-$80k. The homeowner's buying cycle is 30-90 days. Someone's going to drive out, walk the roof, measure the panel, and sit at the kitchen table. The marketing has to survive all of that. Generic paid-lead brokers can't help you close it. We can.
Search campaigns on high-intent solar terms in your exact service territory. Bid adjusted by property value, zip-code conversion rate, and utility territory. The full lead generation system →
Lookalike audiences modeled on your highest-NPV installs. Creative library tuned for homeowners 40–65 with 6-figure HHI.
Rank for "solar installation [city]" across every territory you cover. GBP optimization, location-page buildout, review systems keyed to your installer workflow. How we run solar SEO →
Intake flow that pre-qualifies on roof type, ownership, usage, and financing signal before the call hits your sales floor. Better meetings, fewer no-shows.
You already know this. The broker economy sells the same homeowner's form to three installers, then charges $80 per lead for the privilege. By the time you call, the homeowner has had three pitches and is pattern-matching.
We don't do that. We build owned channels: your search rankings, your paid search, your GBP, your email list. They deliver leads to your pipeline and nobody else's. Higher cost per lead than a broker. Lower cost per closed contract. Much higher lifetime value per household you talk to.
Most agencies sell installers the same package they sell everyone else: some ads, a report, a monthly call. A solar marketing agency has to know the numbers under the install: average ticket, utility territory, financing mix, close rate by roof type. We build campaigns from your unit economics, and every channel we build sits in your name.
Purchased solar leads run $25 to $300 each. Exclusive web leads sit at the top of that range, shared broker leads at the bottom, and the same shared form gets contested by five or more installers before your rep dials. Owned channels invert the math: higher cost per raw lead, lower cost per signed contract, and a pipeline nobody else can buy into.
That's the number we manage to. Cost per signed contract, not cost per click.
Senior-operator delivery. Seven-day campaign launch. Owned channels in your name. Performance-aligned terms. We only take on installers where we can model a clear path to profitable acquisition before we sign.