Vertical 02 · Solar

Modern marketing for solar operators.

Paid search, local SEO, and booking systems for solar installers closing $20k–$80k contracts. Built for installers who are done paying for shared broker leads that three of your competitors already called.

The vertical

A high-ticket, high-trust sale.

A residential solar contract is $20k-$80k. The homeowner's buying cycle is 30-90 days. Someone's going to drive out, walk the roof, measure the panel, and sit at the kitchen table. The marketing has to survive all of that. Generic paid-lead brokers can't help you close it. We can.

Solar panels on a residential roof
Rooftop array / residential Vertical 02

Services · Solar

What we'd run for you.

01

Geo-targeted Google Ads

Search campaigns on high-intent solar terms in your exact service territory. Bid adjusted by property value, zip-code conversion rate, and utility territory.

Ongoing
02

Meta Ads with property targeting

Lookalike audiences modeled on your highest-NPV installs. Creative library tuned for homeowners 40–65 with 6-figure HHI.

Ongoing
03

Local SEO for solar

Rank for "solar installation [city]" across every territory you cover. GBP optimization, location-page buildout, review systems keyed to your installer workflow.

Ongoing
04

Booking & qualification system

Intake flow that pre-qualifies on roof type, ownership, usage, and financing signal before the call hits your sales floor. Better meetings, fewer no-shows.

One-time + retainer


Why us, why now

The solar market is flooded with lead brokers.

You already know this. The broker economy sells the same homeowner's form to three installers, then charges $80 per lead for the privilege. By the time you call, the homeowner has had three pitches and is pattern-matching.

We don't do that. We build owned channels: your search rankings, your paid search, your GBP, your email list. They deliver leads to your pipeline and nobody else's. Higher cost per lead than a broker. Lower cost per closed contract. Much higher lifetime value per household you talk to.

The engagement

How we run a solar engagement.

Senior-operator delivery. Seven-day campaign launch. Owned channels in your name. Performance-aligned terms. We only take on installers where we can model a clear path to profitable acquisition before we sign.

Apply for an engagement Read the long version