Solar · SEO

Solar SEO that owns your territory.

SEO for solar companies that installs like infrastructure: Google Business Profile, location pages, reviews, and content that ranks for "solar installation [city]" in every territory you cover. The channel that keeps producing after the ad budget stops.

The compounding channel

Every other channel rents. This one buys.

Paid ads stop the day the budget stops. Broker leads stop the day you stop paying for them. Rankings don't work that way: a territory page that reaches the top of its market keeps delivering homeowners month after month at zero marginal cost.

A homeowner searching "solar installation" with their city attached has intent no purchased list can match. They're not being sold, they're already shopping. Solar SEO puts you in front of exactly that person, in exactly your zips.


The program

What we build, in order.

Part of our solar marketing agency practice. Runs standalone, or as the organic layer under a full lead generation engagement.

01

Territory & SERP audit

Every zip you serve, mapped against who currently ranks there and what it takes to displace them. Output: a territory-by-territory plan with effort priced against install value.

Week 1
02

GBP, citations & reviews

Google Business Profile rebuilt for conversion, citation coverage cleaned, and a review system wired to your install completion workflow so proof accumulates on schedule.

Weeks 1-4
03

Location pages & content

A page for every territory, written from real install data: utility rates, permitting quirks, roof stock. The detail generic solar sites can't fake is the detail that ranks.

Rolling
04

Tracking & attribution

Every organic lead tagged to its page and territory, every closed install traced back. You see which zips pay for themselves and which need another quarter.

Ongoing


Questions

Asked before every SEO engagement.

How long does solar SEO take to work?

GBP and review improvements usually show inside the first month. Territory rankings for competitive solar installation terms typically build over three to six months, then compound. That's why we pair SEO with paid acquisition: ads carry the pipeline while the organic layer matures.

What does solar SEO include?

Google Business Profile optimization, citation coverage, a review system keyed to your install workflow, location pages for every territory you cover, and content targeting what homeowners in those territories actually search.

Does AI search change solar SEO?

It raises the stakes. AI answers cite the same sources that rank: strong local profiles, real reviews, and pages with genuine first-party detail. The work that wins ordinary rankings is the same work that gets you cited when a homeowner asks an AI who installs solar in their city.

Where do we start?

With the territory audit. We map your zips, price the effort against your average ticket, and show you the forecast before you commit. The application takes 90 seconds →

The engagement

Rankings in your name, compounding on your books.

Senior-operator delivery. Territory audit first, forecast before you sign. 90-day initial term, month-to-month after. One installer per territory.

Apply for an engagement The full solar practice