Paid search, local SEO, and booking systems for residential solar installers closing $20k-$80k contracts. Run by a team that has shipped the same playbook across pool installation, remodeling, and high-ticket home services for over a decade. Owned channels. Real attribution. No broker leads.
You've bought the leads. The same homeowner's form went to three of your competitors. By the time you called, they'd had two pitches already, and half your reps are burning their mornings chasing cold numbers. Cost per lead looks good on a spreadsheet. Cost per closed contract looks terrible in reality.
The broker model works for brokers. It stops working for installers the moment your close rate drops below the number that covered the CPL.
The federal residential credit expired in December. Installs are forecast down roughly 20% this year, acquisition costs are up 40%, and more than a hundred solar companies have folded since 2023, including one of the largest residential installers in the country. Every vendor renting you leads or appointments re-prices against you as the pool shrinks.
Demand didn't vanish, it moved. Homeowners now buy on monthly payment, third-party ownership carries the remaining credit, and battery demand keeps climbing. The installers who come out of this cycle bigger are the ones who own their pipeline while their competitors rent theirs.
We build the search ranking, the paid search account, the GBP presence, the retargeting pool, and the booking flow, in your name, in your accounts. The leads are yours, not shared. The cost per lead is higher than a broker. The cost per signed contract is lower. The lifetime value per homeowner you talk to is much higher.
One system. One result. Every piece tied to real attribution. Tier the engagement up or down depending on what we own and what you keep in-house.
We start inside your CRM, not your ad account. Full audit of how leads move through your pipeline today, then integration built around it: every inbound scored, routed to the right rep, and followed up automatically. No leads dying in an inbox.
Campaigns where your target customer actually spends their time, tuned to your highest-value install profile and your exact territory. Exclusive to you, live within seven days of engagement.
Every creative built in-house by our team, informed by what's working in this industry daily. You get the ad library, and you get the consulting that only comes from running solar accounts every single day.
Full team support Monday through Friday. Ad optimizations running continuously, result analytics on autopilot, every closed install traced back to the ad that started it. You own the dashboard. You see what we see.
Multi-channel paid campaigns plus the CRM integration and follow-up automation that catches every inbound. Where most solar engagements start.
Standard plus the organic layer: local SEO, GBP, and reputation. The compounding channel for installers ready to scale territory and stop renewing the entire pipeline every quarter.
Growth plus quarterly economics audits and custom AI automation layered into routing and reporting. For installers running at scale who want every channel owned and every workflow compounding.
Quoted on the audit call after we've seen your unit economics.
Pulled from real attribution dashboards, solar first. Tap any card for the full breakdown on the proof page.
A retainer that reflects the work, scaled to your spend. No surprise overage, no upcharges for the channels we build in your name.
Every engagement is run by the senior team. No juniors learning on your spend.
Campaigns live in the first week. No 60-day discovery tax.
Search rankings, paid accounts, GBP, email list, all in your name. When we part ways one day, the channels stay with you.
We only take on installers where we see a clear path to profitable acquisition inside the first 90 days. If we don't, we decline. You don't pay for an experiment on your brand.
90-day initial term. Month-to-month after that. You stay because the numbers work, not because we trapped you in a contract.
Broker leads are shared with two or three of your competitors the moment the homeowner submits a form. Everything we generate comes from your ads, your rankings, and your GBP, and it lands in your pipeline only. Nothing is resold. Nothing is shared.
Paid campaigns are live within seven days of engagement, and the first leads typically follow inside the first two weeks. Local SEO and GBP ramp over the following month and compound from there.
A retainer scaled to your ad spend and scope, quoted on the audit call after we've seen your unit economics. 90-day initial term, month-to-month after that. No overages, no surprise fees.
No. We run one installer per service territory. If your zip codes are open, they close the day you sign, and they stay yours for as long as we work together.
You do. Ad accounts, search rankings, GBP, CRM, dashboard, all in your name. If we ever part ways, every channel stays with you.
Your numbers up front (average ticket, close rate, cost per install), a weekly call, and fast feedback on which leads are closing. We handle the rest: creative, campaigns, and follow-up automation.
Yes, but the message changed. Homeowners now buy on monthly payment, third-party ownership carries the remaining federal credit, and battery demand keeps growing. We build campaigns around the 2026 sale, not the 2023 one. A smaller market punishes rented pipelines and rewards installers who own their channels.
We don't run auctions between competitors, and we never will. When you sign, your service territory is yours for as long as we work together. In a shrinking market that exclusivity compounds, and a seat doesn't reopen until an installer leaves.
90 seconds. We reply within one business day with a fit assessment. One installer per territory.
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