Vertical 02 · Solar

Owned lead channels for solar installers. No more broker tax.

Paid search, local SEO, and booking systems for residential solar installers closing $20k-$80k contracts. Run by a team that has shipped the same playbook across pool installation, remodeling, and high-ticket home services for over a decade. Owned channels. Real attribution. No broker leads.

Residential solar installation on a sloped roof at golden hour
The broker problem

You know exactly what's wrong with paid solar leads.

You've bought the leads. The same homeowner's form went to three of your competitors. By the time you called, they'd had two pitches already, and half your reps are burning their mornings chasing cold numbers. Cost per lead looks good on a spreadsheet. Cost per closed contract looks terrible in reality.

The broker model works for brokers. It stops working for installers the moment your close rate drops below the number that covered the CPL.


2026

The market shrank. The survivors are taking share.

The federal residential credit expired in December. Installs are forecast down roughly 20% this year, acquisition costs are up 40%, and more than a hundred solar companies have folded since 2023, including one of the largest residential installers in the country. Every vendor renting you leads or appointments re-prices against you as the pool shrinks.

Demand didn't vanish, it moved. Homeowners now buy on monthly payment, third-party ownership carries the remaining credit, and battery demand keeps climbing. The installers who come out of this cycle bigger are the ones who own their pipeline while their competitors rent theirs.


The alternative

Own the channel.

We build the search ranking, the paid search account, the GBP presence, the retargeting pool, and the booking flow, in your name, in your accounts. The leads are yours, not shared. The cost per lead is higher than a broker. The cost per signed contract is lower. The lifetime value per homeowner you talk to is much higher.


The system

How we get you solar leads.

One system. One result. Every piece tied to real attribution. Tier the engagement up or down depending on what we own and what you keep in-house.

01

Full CRM audit & integration

We start inside your CRM, not your ad account. Full audit of how leads move through your pipeline today, then integration built around it: every inbound scored, routed to the right rep, and followed up automatically. No leads dying in an inbox.

Week 1
02

Multi-channel ad campaigns

Campaigns where your target customer actually spends their time, tuned to your highest-value install profile and your exact territory. Exclusive to you, live within seven days of engagement.

Live in week 1
03

In-house creatives & insider consulting

Every creative built in-house by our team, informed by what's working in this industry daily. You get the ad library, and you get the consulting that only comes from running solar accounts every single day.

Ongoing
04

Full team support & analytics on autopilot

Full team support Monday through Friday. Ad optimizations running continuously, result analytics on autopilot, every closed install traced back to the ad that started it. You own the dashboard. You see what we see.

Ongoing
Engagement tiers

Three tiers, scoped by what we own vs. what you keep in-house.

Standard

Paid + lead system

Multi-channel paid campaigns plus the CRM integration and follow-up automation that catches every inbound. Where most solar engagements start.

Growth

Standard + organic

Standard plus the organic layer: local SEO, GBP, and reputation. The compounding channel for installers ready to scale territory and stop renewing the entire pipeline every quarter.

Operator

Full system + AI

Growth plus quarterly economics audits and custom AI automation layered into routing and reporting. For installers running at scale who want every channel owned and every workflow compounding.

Quoted on the audit call after we've seen your unit economics.


Records · 15 case studies

The proof, on the books.

Pulled from real attribution dashboards, solar first. Tap any card for the full breakdown on the proof page.

Ledger 12 / 8 months Residential solar
$90,800 closed at 10.55x ROAS
$90,800
Closed revenue
10.55x
ROAS
See record
Ledger 13 / 5 months Solar · West
$60,000 closed, 13 deals in active pipeline
$60,000
Revenue
12.08x
ROAS
See record
Ledger 14 / 2 months Solar · Texas
$40,824 at 32.22x ROAS in 60 days
32.22x
ROAS
14.29%
Close rate
See record
Ledger 15 / 6 months Roofing + Solar · OR/CA
$61,796 revenue, 5 high-ticket deals closed
$61,796
Revenue
5
Deals closed
See record
Ledger 01 / Q4 2025 Private investigations
$97K+ contract value, 14 contracts in 90 days
$97,000+
Contract value
14
Contracts
See record
Ledger 02 / Q3 2025 Protective services
$100K+ contract value, 15 new clients
$100,000+
Contract value
15
New clients
See record
Ledger 03 / 2025-Present Tactical training
$350K revenue, 100+ enrollments
$350,000
Revenue
20x
Organic lift
See record
Ledger 04 / 2 years Pool installation
$790K revenue, 1,358 leads
$790,800
Revenue
1,358
Leads
See record
Ledger 05 / 4 months Bathroom remodeling
$302K revenue at 17.66x ROAS
$302,862
Revenue
17.66x
ROAS
See record
Ledger 06 / 4 years Plumbing
1,752 service calls at $15.41 CPL
1,752
Calls
$15.41
CPL
See record
Ledger 07 / 5 months E-com · Truck accessories
$218K at 39.16x ROAS
$218,860
Revenue
39.16x
ROAS
See record
Ledger 08 / 1 year E-com · Fragrance
$429K at 29.15x ROAS
$429,590
Revenue
29.15x
ROAS
See record
Ledger 09 / 4 months E-com · Medical supply
$78K at 24.93x ROAS
$78,496
Revenue
24.93x
ROAS
See record
Ledger 10 / 3 years E-com · Skincare
$1.4M revenue at 9.35x ROAS
$1.4M
Revenue
9.35x
ROAS
See record
Ledger 11 / 1 year Hormone therapy
506 patient leads at $24.34 each
506
Patients
18.53x
ROAS
See record

See all records on /proof →


The engagement

How we run a solar engagement.

Performance-aligned retainer

A retainer that reflects the work, scaled to your spend. No surprise overage, no upcharges for the channels we build in your name.

Senior-operator delivery

Every engagement is run by the senior team. No juniors learning on your spend.

Seven-day launch

Campaigns live in the first week. No 60-day discovery tax.

Owned channels

Search rankings, paid accounts, GBP, email list, all in your name. When we part ways one day, the channels stay with you.

Fit-first engagement

We only take on installers where we see a clear path to profitable acquisition inside the first 90 days. If we don't, we decline. You don't pay for an experiment on your brand.

No long-term lock

90-day initial term. Month-to-month after that. You stay because the numbers work, not because we trapped you in a contract.


Questions

What installers ask before they apply.

How is this different from buying solar leads?

Broker leads are shared with two or three of your competitors the moment the homeowner submits a form. Everything we generate comes from your ads, your rankings, and your GBP, and it lands in your pipeline only. Nothing is resold. Nothing is shared.

How fast do leads start?

Paid campaigns are live within seven days of engagement, and the first leads typically follow inside the first two weeks. Local SEO and GBP ramp over the following month and compound from there.

What does it cost?

A retainer scaled to your ad spend and scope, quoted on the audit call after we've seen your unit economics. 90-day initial term, month-to-month after that. No overages, no surprise fees.

Will you also work with my competitors?

No. We run one installer per service territory. If your zip codes are open, they close the day you sign, and they stay yours for as long as we work together.

Who owns the accounts and the data?

You do. Ad accounts, search rankings, GBP, CRM, dashboard, all in your name. If we ever part ways, every channel stays with you.

What do you need from our team?

Your numbers up front (average ticket, close rate, cost per install), a weekly call, and fast feedback on which leads are closing. We handle the rest: creative, campaigns, and follow-up automation.

Does solar marketing still work now that the tax credit is gone?

Yes, but the message changed. Homeowners now buy on monthly payment, third-party ownership carries the remaining federal credit, and battery demand keeps growing. We build campaigns around the 2026 sale, not the 2023 one. A smaller market punishes rented pipelines and rewards installers who own their channels.

Territory

One installer per territory. Your zips close the day you sign.

We don't run auctions between competitors, and we never will. When you sign, your service territory is yours for as long as we work together. In a shrinking market that exclusivity compounds, and a seat doesn't reopen until an installer leaves.

Check if your territory is open
Application

Apply for a solar engagement.

90 seconds. We reply within one business day with a fit assessment. One installer per territory.

Application / Solar engagement Encrypted

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