Paid search, local SEO, and booking systems for residential solar installers closing $20k-$80k contracts. Run by a team that has shipped the same playbook across pool installation, remodeling, and high-ticket home services for over a decade. Owned channels. Real attribution. No broker leads.
You've bought the leads. The same homeowner's form went to three of your competitors. By the time you called, they'd had two pitches already, and half your reps are burning their mornings chasing cold numbers. Cost per lead looks good on a spreadsheet. Cost per closed contract looks terrible in reality.
The broker model works for brokers. It stops working for installers the moment your close rate drops below the number that covered the CPL.
We build the search ranking, the paid search account, the GBP presence, the retargeting pool, and the booking flow, in your name, in your accounts. The leads are yours, not shared. The cost per lead is higher than a broker. The cost per signed contract is lower. The lifetime value per homeowner you talk to is much higher.
Five steps. Each one tied to real attribution. Tier the engagement up or down depending on which channels you want us to own, and which you keep in-house.
We pull your service territory, current cost per install, average ticket, and homeowner financing partners. The audience model is built from real unit economics, not generic homeowner demos. Output: a target zip-code map, a creative brief, and a forecast for the first 90 days.
Paid social on Meta and TikTok with creative tuned to your highest-NPV install profile. Geo-targeted Google Search on commercial-intent solar terms. Bid logic adjusted by zip-code conversion rate, property value, and utility territory. Live within seven days of engagement.
Rank for “solar installation [city]” across every territory you cover. Google Business Profile optimization, location-page buildout, citation coverage, review velocity. The compounding channel that pays for next year's leads.
Every inbound lead enriched, scored, and routed to the right rep in under 60 seconds. SMS and email sequences keyed to lead temperature. Calendar booking, no-show recovery, dead-lead reactivation. CRM wired in. No leads dying in an inbox on a Friday afternoon.
Every lead tied to its source. Every closed install tied to the lead. Weekly performance call, monthly strategic review. You own the dashboard. You own the data. You see what we see.
Steps 02, 04, 05. Paid acquisition on Meta, TikTok, and Google plus the routing and follow-up automation that catches every inbound. Where most solar engagements start.
Standard plus Step 03: local SEO, GBP, and reputation. The compounding channel layer for installers ready to scale territory and stop renewing the entire pipeline every quarter.
Growth plus quarterly economics audits and custom AI automation layered into routing and reporting. For installers running at scale who want every channel owned and every workflow compounding.
Quoted on the audit call after we've seen your unit economics.
Pulled from real attribution dashboards. Tap any card for the full breakdown on the proof page.
A retainer that reflects the work, scaled to your spend. No surprise overage, no upcharges for the channels we build in your name.
Every engagement is run by the senior team. No juniors learning on your spend.
Campaigns live in the first week. No 60-day discovery tax.
Search rankings, paid accounts, GBP, email list, all in your name. When we part ways one day, the channels stay with you.
We only take on installers where we see a clear path to profitable acquisition inside the first 90 days. If we don't, we decline. You don't pay for an experiment on your brand.
90-day initial term. Month-to-month after that. You stay because the numbers work, not because we trapped you in a contract.
90 seconds. We reply within one business day with a fit assessment.
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