Lead systems for private security and residential solar. Run by a team that's deployed $20M+ in ad spend, launches campaigns in seven days, and prints the record in the ledger below.
Between Formacha and the adjacent agency work our team ran before it, here's the total spend, campaigns, and coverage we've shipped.
We work with private security companies who need leads that convert, and residential solar installers who are tired of the lead-recycling brokers everyone else buys from.
SEO, Google Ads, and lead systems for protective services, private investigations, and corporate security firms. Two active case studies below.
Enter → Vertical 02Paid search, local SEO, and booking systems for solar installers closing $20k–$80k contracts. The same playbook we run for high-ticket home services, applied to solar.
Enter →Most agencies bill for sixty days before they ship anything. We don't.
A 45-minute strategy call. We assess your current acquisition stack, pipeline position, and whether we're actually the right firm for you. If we aren't, we'll tell you who is.
Campaigns built and live within seven days of engagement. Landing page, conversion tracking, ad creative, lead routing. No "we'll circle back next quarter" energy.
Weekly performance review, monthly strategic review. Every lead attributed. Every dollar accounted for. You get the numbers before we take another retainer.
That's a clause in our security engagement letter, not a slogan. In residential solar, we run fit-first engagements, we only take on installers where we can model a clear path to profitable acquisition before we sign. Limited seats in both verticals.