We modernize how businesses win work and run it.
Three services that work together under one plan: lead generation, AI and automation, and your digital footprint. Click any service to see exactly what's included.
Proven Lead Generation
Ads teamFull advertising campaigns on Google and Meta: strategy, creative, landing pages and a CRM so every lead gets a fast follow-up.
AI & Automation
AI/Automation teamAI implemented inside the processes you already run: Claude Code, Codex, Hermes Agent and Formacha One or a custom operations dashboard.
Digital Footprint
Web teamWebsite design and development, SEO and AEO, and your Google Business Profile, built right and kept current.
Proven Lead Generation
Full advertising campaigns on Google and Meta, built to bring in customers who are ready to buy, and to make sure none of them slip through the cracks.
What's included
- Campaign strategy, setup and ongoing optimization on Google or Meta
- Video ad scripts you film on your phone, plus static ads we design
- Landing pages built to turn clicks into inquiries
- Every lead in one CRM, so your team can follow up fast
- Conversion tracking and regular performance reviews
How it works
- PlanPick the offer, audience and budget that fit your business.
- LaunchBuild the campaign, creative, landing page and tracking.
- ImproveUse real lead and sales data to keep making it better.
What you getMore booked jobs.
AI & Automation
We put AI to work inside the processes you already run. No rip-and-replace: the right tools, set up around how your team actually works.
What we implement
- Claude Code and Codex, set up for your team's real tasks
- Hermes Agent, an always-on AI assistant, where it fits
- Formacha One or a custom dashboard for your operations
- Reusable workflows your whole team can run
- Hands-on training, so the tools actually get used
How it works
- MapFind the work your team repeats every week.
- BuildSet up the tools and workflows around it.
- ExpandTrain your team, measure what's working, then add more.
What you getMore done with the team you have.
Digital Footprint
Website design and development, SEO and AEO, and your Google Business Profile, built right and kept current, so customers find you and choose you.
What's included
- Website design and development, from one landing page to a full site
- SEO and AEO: clear service pages and answers Google and AI tools understand
- Google Business Profile, kept accurate and active
- Analytics, call tracking and forms that actually work
- Monthly updates and improvements
How it works
- AuditSee how you show up today, on your site, on Google and in AI answers.
- FixBuild or repair what matters most first.
- MaintainMeasure every month and keep improving.
What you getEasy to find, easy to choose.
Know the business behind the brief.
Our work in private security shaped how we approach service businesses. The language, buying cycle, and questions a prospect asks matter. A campaign needs to reflect the work you actually do and the customers you can serve well.
That experience now spans 100+ industries, from home services and healthcare to automotive and e-commerce. Each has its own offer and sales process. The shared work stays the same: advertising that brings in leads, AI that takes on the busywork, and a digital footprint that keeps up.
Jacob leads strategy and client communication. The Formacha Digital team handles execution against the agreed scope, with clear responsibilities and regular review checkpoints.
How we run.
A clear point of contact.
Jacob owns strategy and client communication. Our team handles execution, so you know who to contact and who owns the next step.
Agree the work before it starts.
Your written proposal confirms the scope, fees, advertising budget, and responsibilities before payment. Additional work is scoped separately.
Prepare for a sound launch.
Launch timing depends on account access, required assets, and your approvals. We agree the schedule together and test the inquiry path before campaigns go live.
Make reporting useful.
We review campaign activity, inquiry quality, and recorded sales outcomes at an agreed cadence. Tracking limitations are part of the conversation, and findings guide the next decision.
Say when the fit isn't there.
Marketing works best when your team can respond to inquiries and deliver the service. We discuss capacity, responsibilities, and expectations before recommending an engagement.
Start with your business. Build the scope from there.
Tell us what you sell, who you serve, and where growth is getting stuck. We’ll review the fit and discuss the work that would be useful.
In security and not yet at $50k/mo? See the lead tools we built for your stage →