Services & Firm

What we run, and how we run it.

Five services we run weekly, not nine tiles bolted on to round out a pitch deck. Below: the services, the story behind the firm, and the principles we hold to.

01

Full Advertising Campaigns

Google Ads, Meta Ads, paid social, paid search, built around your highest-intent buyers. LinkedIn and TikTok layered in when the audience fits. Conversion tracking that ties every dollar to a closed contract. Negative keyword hygiene. Creative refresh on the cadence the platform actually rewards.

Ongoing
02

SEO & AEO

Local search dominance plus Answer Engine Optimization. Rank in the map pack for every city you serve, and get cited when prospects ask ChatGPT, Claude, or Perplexity for the best provider near them. Entity coverage, structured data, authority signals.

Ongoing
03

Social Media Management (LinkedIn-heavy)

Owned-channel social with a LinkedIn focus. Founder content, company page strategy, and outbound to decision-makers in your target accounts. Less dancing, more deals.

Ongoing
04

Website Design & Development

Conversion-first builds, from scratch or as a layer on your current site. Hand-built, no template stacks. Service pages per vertical, case study modules, RFQ forms that actually convert, performance-optimized.

One-time + retainer
05

Business AI Implementations

Internal automation that compounds: lead routing, qualification, follow-up sequences, reporting dashboards, custom GPT and Claude assistants. The unsexy systems behind clients staying.

Project-based
Editorial workspace
Formacha / studio Portland, OR
The story

Why security and solar.

Formacha started inside private security: a client who needed marketing, a team that knew how to run paid acquisition, and a shared frustration that every generalist agency they'd hired treated private security like any other small business. Security has its own vocabulary, its own buying cycle, its own regulatory drag. Generic playbooks fail quietly.

Today we run two practices: private security and residential solar. Same logic, different vertical. Solar installers are getting strip-mined by lead brokers, and there's no agency speaking to them from the operator side. We already ran acquisition for pool installation, bathroom remodeling, and high-ticket home services. The mechanics and the homeowner are the same. So we run solar with the same playbook.

We will never be the biggest agency. We will always be the one that actually answers the phone.

Principles

How we run.

Senior operators only.

The senior operators who sold the engagement are the ones running it. No pod structures, no juniors learning on your spend.

Seven-day launch.

No 60-day discovery tax. We've seen enough accounts to know what needs to happen in week one.

Own the reporting.

Every lead attributed. Every dollar accounted for. You see what we see.

Say no when it's not a fit.

We turn down more engagements than we take. If your service delivery is the bottleneck, marketing can't fix it, and we'll tell you.

No template sites.

Every deliverable, including this one, is hand-built. You're not paying us to drag blocks around in a page builder.

Talk to the team directly

Every discovery call is run by the senior team. No gatekeepers.

45 minutes. Bring your numbers. Leave with something useful regardless of whether you hire us.

Security → apply Solar → apply

In security and not yet at $50k/mo? See the lead tools we built for your stage →