Case studies

Selected client results, by industry.

A selection of campaigns across home services, healthcare, solar, security, automotive, outdoor, professional services and e-commerce. Real revenue and ad spend, pulled from campaign dashboards.

$7.8M+Client revenue
10.6xReturn on ad spend
16,500+Leads generated
100+Industries served
Home services & remodeling 07 case studies
Ledger 04 / 2 years Sector · Pool installation

$790,800 in revenue and 1,358 leads for a pool installation company.

$790,800
Revenue
over 2 years of campaigns
20.49x
ROAS
on $38,609 ad spend
1,358
Qualified leads
$28.43 avg CPL
$1,608
Avg monthly spend
scaled gradually
EngagementGoogle Ads · Meta Ads · Booking system
Ledger 16 / 2 years Sector · Attic insulation

$559,453 in revenue from 1,317 leads for an attic insulation company.

$559,453
Revenue
over 2 years
7.78x
ROAS
on $71,895 ad spend
1,317
Leads
over 2 years
$54.59
Cost per lead
average
Ledger 05 / 4 months Sector · Bathroom remodeling

$302,862 in revenue from 406 leads for a bathroom remodeling company.

$302,862
Revenue
over 4 months
17.67x
ROAS
on $17,143 ad spend
406
Leads
over 4 months
$42.22
Cost per lead
average
Explore the remodeling program ↗
Ledger 06 / 4 years Sector · Plumbing · Local services

1,752 service calls at $16.19 each over 4 years for a plumbing company.

$245,528
Revenue
over 4 years
8.66x
ROAS
on $28,363 ad spend
1,752
Service calls
over 4 years
$16.19
Cost per call
average across 4 years
EngagementLocal SEO · Google Ads · LSA
Ledger 17 / 2 years Sector · General contracting

$106,391 in revenue from 276 leads for a general contractor.

$106,391
Revenue
over 2 years
5.20x
ROAS
on $20,476 ad spend
276
Leads
over 2 years
$74.19
Cost per lead
average
Ledger 18 / 3 months Sector · Concrete installation

256 leads at $11.78 each for a concrete installation company.

$23,500
Revenue
over 3 months
7.79x
ROAS
on $3,016 ad spend
256
Leads
over 3 months
$11.78
Cost per lead
average
Ledger 19 / 4 months Sector · Dumpster rental

$15,620 in revenue from 94 leads for a dumpster rental company.

$15,620
Revenue
over 4 months
5.29x
ROAS
on $2,955 ad spend
94
Leads
over 4 months
$31.43
Cost per lead
average
Healthcare & aesthetics 03 case studies
Ledger 11 / 1 year Sector · Hormone therapy clinic

506 patient opportunities at $24.34 each for a hormone therapy clinic.

$228,302
Revenue
over 1 year
18.53x
ROAS
on $12,317 ad spend
506
Patient leads
$24.34 avg CPL
$19,025
Monthly revenue avg
across 12 months
EngagementLocal SEO · Paid search · Patient intake automation
Ledger 20 / 1 month Sector · Med spa · Botox & fillers

$32,600 in revenue at 34.46x ROAS for a Botox and filler clinic.

$32,600
Revenue
in 1 month
34.46x
ROAS
on $946 ad spend
43
Patient leads
in 1 month
$22.00
Cost per lead
average
Ledger 21 / 3 months Sector · Dental practice

125 patient leads at $18.20 each for a dental practice.

$9,696
Revenue
over 3 months
4.26x
ROAS
on $2,275 ad spend
125
Patient leads
over 3 months
$18.20
Cost per lead
average
Residential solar 04 case studies
Ledger 12 / 8 months Sector · Residential solar

$90,800 closed at 10.55x ROAS for a residential solar installer.

$90,800
Revenue closed
7 opportunities closed
10.55x
ROAS
on $8,609 ad spend
87
Opportunities
8 months of Meta Ads
ClientSolar Install Co.
EngagementMeta Ads · CRM pipeline attribution
AttributionClosed deals tracked through the CRM pipeline; sales handled by the client team.
Ledger 13 / 5 months Sector · Residential solar · West

$60,000 closed with 13 deals in active pipeline for a Western solar company.

$60,000
Revenue
2 deals at ~$30k+ each
12.08x
ROAS
on $4,969 ad spend
103
Opportunities
13
Pending close
in active pipeline
ClientSolar Co. (West)
EngagementMeta Ads · Pipeline build
Ledger 14 / 2 months Sector · Residential solar · Texas

$40,824 at 32.22x ROAS in two months for a Texas solar company.

$40,824
Revenue
2 deals closed
32.22x
ROAS
on $1,267 ad spend
14.29%
Close rate
14 opportunities generated
ClientSolar Co. (Texas)
EngagementGoogle Ads
Ledger 15 / 6 months Sector · Roofing + Solar · OR/CA

$61,796 in revenue for a roofing and solar company in Oregon and California.

$61,796
Revenue
5 deals closed
4.44x
ROAS
on $13,922 ad spend
27
Opportunities
over 6 months
$515.65
Cost per opportunity
longer cycle, larger contracts
ClientRoofing & Solar Co.
EngagementGoogle Ads · High-ticket combo
Why it mattersLonger sales cycle and larger contract values than pure solar; the system holds.
Security & training 03 case studies
Ledger 01 / Q4 2025 Sector · Private investigations

$97,000+ contract value from a private investigations firm in 90 days.

$97,000+
Contract value
14 new contracts signed
112
Qualified leads
first month, attribution-tracked
31
Consultations
booked from inbound
$16,200
First-month revenue
closed in 30 days
ClientCorporate Crime Control
MarketPrivate investigations · Pacific Northwest
EngagementSEO · Google Ads · Lead system · Site rebuild
“We went from a broken, run-down site to a blooming online presence, plus several automated internal processes. Within our first month, we saw measurable ROI.”
Scott Castleman, President, Corporate Crime Control
Ledger 02 / Q3 2025 Sector · Protective services

$100,000+ contract value and 15 new clients for a protective services firm.

$100,000+
Contract value
15 new clients onboarded
100+
Qualified leads
first month inbound
30+
Consultations
booked from inbound
$17,250
Recurring monthly
contract MRR added
ClientWashington State Security
MarketProtective services · Pacific Northwest
EngagementLocal SEO · Paid search · Conversion website
“Over a hundred qualified leads came through our ad campaign in the first week, well above what we expected.”
Peter, Washington State Security
Ledger 03 / 2025-Present Sector · Tactical training

$350,000 in revenue and 100+ enrollments for a tactical training school.

$350,000
Revenue attributed
since engagement start
100+
Course enrollments
paid + organic combined
$12
Cost per lead
blended across channels
20x
Organic traffic
lift since launch
ClientTACskills
MarketTactical & firearms training · Pacific Northwest
EngagementLocal SEO · Google Ads · Booking flow · Reputation
Automotive 06 case studies
Ledger 22 / 8 months Sector · E-commerce · UTV parts

$432,452 in revenue at 28.57x ROAS for a UTV parts and accessories store.

$432,452
Revenue
over 8 months
28.57x
ROAS
$1 in, $28.57 back
$15,138
Ad spend
total period
$54,056
Monthly revenue avg
across 8 months
Ledger 23 / 1 year Sector · Outdoor vehicles

$323,956 in revenue at 36.22x ROAS for an outdoor vehicle company.

$323,956
Revenue
over 1 year
36.22x
ROAS
on $8,944 ad spend
985
Leads
over 1 year
$9.08
Cost per lead
average
Ledger 07 / 5 months Sector · E-commerce · Automotive

$218,860 in revenue at 25.36x ROAS for a truck accessories brand.

$218,860
Revenue
5 months of campaigns
25.36x
ROAS
$1 → $25.36 returned
$8,630
Ad spend
total study period
$43,772
Avg monthly revenue
month-over-month growth
EngagementPaid social · Catalog · Retargeting
Ledger 24 / 3 months Sector · E-commerce · Tires

$92,447 in revenue at 35.63x ROAS for an online tire store.

$92,447
Revenue
over 3 months
35.63x
ROAS
$1 in, $35.63 back
$2,595
Ad spend
total period
$30,816
Monthly revenue avg
across 3 months
Ledger 25 / 1 year Sector · Automotive upgrades

$32,877 in revenue from 439 leads for an automotive upgrade shop.

$32,877
Revenue
over 1 year
4.49x
ROAS
on $7,330 ad spend
439
Leads
over 1 year
$16.70
Cost per lead
average
Ledger 26 / 3 months Sector · E-commerce · Bumpers

$13,699 in revenue at 8.62x ROAS for an automotive bumper store.

$13,699
Revenue
over 3 months
8.62x
ROAS
$1 in, $8.62 back
$1,590
Ad spend
total period
$4,566
Monthly revenue avg
across 3 months
Outdoor & recreation 03 case studies
Ledger 27 / 1 year Sector · E-commerce · Outdoor gear

$539,368 in revenue over 1 year for an outdoor gear brand.

$539,368
Revenue
over 1 year
4.82x
ROAS
$1 in, $4.82 back
$111,900
Ad spend
total period
$44,947
Monthly revenue avg
across 12 months
Ledger 28 / 8 months Sector · E-commerce · Camping

$96,624 in revenue over 8 months for a camping accessories store.

$96,624
Revenue
over 8 months
5.58x
ROAS
$1 in, $5.58 back
$17,331
Ad spend
total period
$12,078
Monthly revenue avg
across 8 months
Ledger 29 / 1 year Sector · Fishing charters

$74,400 in revenue from 2,155 leads for a fishing charter.

$74,400
Revenue
over 1 year
9.03x
ROAS
on $8,239 ad spend
2,155
Leads
over 1 year
$3.82
Cost per lead
average
Professional services & education 03 case studies
Ledger 33 / 3 years Sector · Education · Online course

$170,836 in revenue from 5,398 leads for an online course.

$170,836
Revenue
over 3 years
5.02x
ROAS
on $34,059 ad spend
5,398
Leads
over 3 years
$6.31
Cost per lead
average
Ledger 34 / 2 years Sector · Construction technology

$91,697 in revenue from 232 leads for a construction technology company.

$91,697
Revenue
over 2 years
8.83x
ROAS
on $10,388 ad spend
232
Leads
over 2 years
$44.78
Cost per lead
average
Ledger 35 / 1 year Sector · Insurance

$78,668 in revenue from 742 leads for an insurance provider.

$78,668
Revenue
over 1 year
5.98x
ROAS
on $13,154 ad spend
742
Leads
over 1 year
$17.73
Cost per lead
average
E-commerce brands 06 case studies
Ledger 10 / 3 years Sector · E-commerce · Skincare

$1.4M in revenue over 3 years for an online skincare brand.

$1,434,168
Revenue
over 3 years
9.35x
ROAS
on $153,433 ad spend
$153,433
Ad spend
scaled as ROAS held
$39,838
Monthly revenue avg
from $8K/mo pre-campaign
EngagementMeta Ads · Google · Email/SMS · Creative production
Ledger 30 / 7 months Sector · E-commerce · Jewelry

$537,473 in revenue at 11.81x ROAS for an online jewelry store.

$537,473
Revenue
over 7 months
11.81x
ROAS
$1 in, $11.81 back
$45,492
Ad spend
total period
$76,782
Monthly revenue avg
across 7 months
Ledger 08 / 1 year Sector · E-commerce · Fragrance

$429,590 in revenue at 29.17x ROAS for an online fragrance brand.

$429,590
Revenue
over 1 year
29.17x
ROAS
on $14,726 ad spend
$14,726
Ad spend
across all platforms
$35,799
Monthly revenue avg
profitable every month
EngagementMeta · Google · Email + SMS · Creative refresh
Ledger 09 / 4 months Sector · E-commerce · Medical supply

$78,496 in revenue at 24.93x ROAS for a medical supply store.

$78,496
Revenue
in 4 months
24.93x
ROAS
on $3,148 ad spend
$3,148
Ad spend
total period
$19,624
Monthly revenue avg
from sub-$4K/mo pre-campaign
EngagementGoogle Ads · Meta Ads · Conversion site upgrade
Ledger 31 / 3 months Sector · E-commerce · Home lighting

$65,411 in revenue at 16.41x ROAS for a home lighting accessories store.

$65,411
Revenue
over 3 months
16.41x
ROAS
$1 in, $16.41 back
$3,985
Ad spend
total period
$21,804
Monthly revenue avg
across 3 months
Ledger 32 / 1 year Sector · E-commerce · Phone accessories

$54,790 in revenue at 10.66x ROAS for a phone accessories store.

$54,790
Revenue
over 1 year
10.66x
ROAS
$1 in, $10.66 back
$5,138
Ad spend
total period
$4,566
Monthly revenue avg
across 12 months

Results from past campaigns. Every business is different.

Want results like these?

Apply for an engagement.

Fit-first. Senior-operator delivery. Seven-day campaign launch. We only take on clients where we can model a clear path to outcomes like the ones above.

Apply for an engagement