Vertical 01 · Security

SEO and paid search for private security firms.

Over 60% of new security contracts now start with an online search. We build the search presence, the paid funnel, and the lead system that turns those searches into signed contracts, for protective services, private investigations, and corporate security firms.

The problem

Word of mouth stopped being enough.

Ten years ago, referrals and a Yellow Pages listing ran a security company's pipeline. Today, 72% of buyers discover providers online, 65% look for local firms with strong reviews, and 86% trust companies that rank for “near me” results. Your next RFP is happening on a Google search page right now, and whoever is ranking is the one being called.


Private security officer on post at night
Field / Portland Q4 2025
The work

We know the vertical.

Our clients run protective services, private investigations, executive protection, and corporate security. We've learned the vocabulary, the regulatory drag, and the difference between a high-intent search and a curious one. Generalist agencies don't, and you can feel it in their ad copy.

Services · Security

What we actually do.

01

Local SEO & Google Business Profile

Rank in the map pack for "security company near me" in every city you serve. Review acquisition, GBP optimization, and location-page buildout.

Ongoing
02

Google Ads & paid search

Search campaigns built around the high-intent commercial terms your competitors are ignoring. Tight negatives, conversion tracking, RFQ forms that convert.

Ongoing
03

Reputation & review systems

Automated review request sequences post-contract. Response templates for the occasional 2-star. The trust signals that make every other channel work.

Ongoing
04

LLM Engine Optimization

When a prospect asks ChatGPT "best private security company in Portland," we make sure you're in the answer. Structured data, content authority, entity coverage.

Emerging
05

Lead-system website

Replacement or upgrade of your current site with a conversion-first build: service pages per vertical, case studies, streamlined RFQ, performance-optimized.

One-time + retainer


Fit

Who we take on.

You're a good fit if…

  • You run a security company doing $500k–$10M in annual revenue.
  • You can scale: you have the staff, or you're ready to hire as contracts roll in.
  • You'll talk to a prospect within 24 hours of the lead coming through.
  • You're tired of "marketing partners" who've never worked in a regulated vertical.

You're not a fit if…

  • You want a campaign to fix a broken service delivery.
  • You're looking for the cheapest agency in the market.
  • You don't answer your phone or emails.
  • You expect to see contracts in week one. It takes four.
The guarantee

If we can't add $20k/mo in qualified leads in your first quarter, we work the next one for free.

Line in the engagement letter. We take a limited number of security companies each quarter specifically because we stand behind this.

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