The Formacha security guarantee

If we can't add $20k/mo in qualified leads in 90 days, we work the next quarter free.

A clause in the engagement letter, not a marketing slogan. Private security firms that apply and qualify get a custom lead system in seven days, built by the team that closed $197k+ for the two firms in the records below.

The problem

Word of mouth ran your pipeline for a decade. It stopped.

Every security company we've worked with had the same story. A decade of referrals built the business. Then the referrals slowed. The phone stopped ringing. Meanwhile the competition, the one that wasn't there five years ago, is on page one of Google, running ads, and showing up in every "security near me" search.

That's not a personal failure. The market moved. Search replaced referrals. And most security firms don't have a marketing team because they never needed one. Until suddenly they did, and the generalist agency they hired didn't understand the vertical.

72%
of business decision-makers discover security providers online
65%
of buyers look for local companies with strong Google reviews
86%
trust companies that show up in "near me" results
Records · 11 case studies

The proof, on the books.

Pulled from real attribution dashboards. Tap any card for the full breakdown on the proof page.

See all records on /proof →


How it works

Three steps, 90 days.

Step 01

Free Security Growth Audit

You apply below. The team reviews fit. If there is one, we run a 45-minute audit on your current acquisition stack, identify the three highest-leverage gaps, and price a 90-day engagement. You leave with the recommendations regardless.

Step 02

Campaign build & launch

Within seven days of engagement: site conversion improvements, paid search launched, GBP optimized, review system live, lead routing wired into your CRM or ops board. No "we'll circle back in Q2."

Step 03

Optimize & report

Weekly performance call. Monthly strategic review. Every lead attributed, every contract traced back to the source channel. You own the data. You own the accounts.

The system

What we build for you.

A

Local search dominance

Map-pack ranking in every city you serve. GBP optimization, citations, location pages, review velocity.

4 week setup
B

High-intent paid search

Google Ads campaigns on commercial-intent terms. Negative keyword hygiene. Proper conversion tracking tied to closed contract value.

7 day setup
C

Conversion-first website

Replacement or conversion add-on to your current site. Service pages per vertical, case studies, RFQ form that actually converts.

3 week setup
D

Lead routing & speed-to-lead

Every inbound lead routed to the right inbox in under a minute. Automated follow-up sequences. No more leads dying on a Friday afternoon.

1 week setup
E

Weekly attribution reporting

Every lead tied to its source. Every contract tied to the lead. A single dashboard your sales team and leadership both read.

Ongoing
The clause

If in 90 days we haven't added $20k/mo in qualified lead value to your pipeline, we work the next quarter free.

We can make this guarantee because we only accept a limited number of security firms per quarter, and we only accept companies where we can see the path to hitting the number before we sign. If we can't, we won't take the engagement. This is why the application below exists.

Application

Apply for a free audit.

90 seconds. We reply within one business day with a fit assessment.

Application / Formacha Security Marketing Encrypted

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FAQ

The three questions we get every call.

"What if I already have an in-house marketing person?"

We work with them, not around them. In most engagements the team runs the paid and SEO side while your in-house person owns content and community. Clean handoffs, shared reporting.

"How long until I see contracts, not just leads?"

Leads typically show up in week one. Consultations in week two. Signed contracts by week four, sometimes sooner. The compounding kicks in around month three.

"What's the investment?"

We quote after the audit. Typical retainers for a security firm start at a range that makes the guarantee worth our while and yours. The audit tells us whether the numbers work before either of us signs anything.