Formacha is a solar lead generation company for residential installers closing $20k-$80k contracts. Exclusive leads from channels built in your name: your ads, your rankings, your Google Business Profile. No broker lists. No shared forms.
Most companies selling solar leads run a marketplace. A homeowner fills out one form, and that form is sold to whoever pays, five or more installers on the same record is normal. Exclusivity from a marketplace is a pricing tier, not a structure.
We generate leads from assets that only exist for you: your ad accounts, your local rankings, your GBP. There's no mechanism to resell what comes in. That's the difference between buying exclusivity and owning it.
Part of our solar marketing agency practice. Each channel is built in your accounts and tuned to your unit economics.
Meta and TikTok campaigns modeled on your highest-value install profile, filtered by ownership, roof signal, and financing fit before a lead ever reaches a rep.
High-intent search terms in your exact zips, bid by property value and utility territory. The homeowner searching "solar installer near me" tonight is not a cold lead.
The compounding layer: rankings, reviews, and location pages that keep producing after the ad budget stops. How we run solar SEO →
Every inbound scored and in a rep's hands in under a minute, with follow-up sequences that recover no-shows and reactivate dead records.
Yes, structurally. The leads come from ad accounts, search rankings, and a Google Business Profile that exist in your name. There is no marketplace behind them and no mechanism to resell them. A broker can promise exclusivity; an owned channel enforces it.
Purchased solar leads run $25 to $300 each, with exclusive web leads at the top of the range and shared broker leads at the bottom. Owned-channel leads usually cost more per raw lead and less per signed contract, because you are not competing with the four other installers who bought the same form.
Yes. The ad accounts, rankings, GBP, CRM, and dashboard are built in your name from day one. If the engagement ends, every channel and every lead in the pipeline stays with you.
With the audit. We pull your territory, average ticket, and current cost per install, then model whether we can hit profitable acquisition inside 90 days. If the math doesn't work, we tell you and we don't sign. The application takes 90 seconds →
Senior-operator delivery. Campaigns live in seven days. 90-day initial term, month-to-month after. One installer per territory.